Measurement / Process / Technology
Practical reading on marketing measurement, campaign operations and the systems behind the work.
A qualifying Doritos Locos Taco order is set to earn a sauce packet at participating U.S. restaurants. Rewards members have a separate route to a Super Duolingo code.
Run-of-network banners list $20 CPM, while newsletter placements start at $2,000. Buyers can inspect the rates before signing in, but a posted price is not a finalized order.
Advertisers would be able to give Amazon an objective and budget or use detailed settings for targeting, supply, frequency and bids. DVA+ is set to begin rolling out over the coming months.
Best Buy says its shopper signals can inform 30-second streaming ads and home-screen placements. Buyers still need campaign-specific pricing and availability.
The September 28 Lucid Measurement launch lets buyers choose how long after ad exposure purchases count. Magnite is the first platform access route Cint has named.
Advertisers can return app events to MNTN for TV reporting, but its default 30-day conversion window and AppsFlyer’s 72-hour probabilistic CTV view-through limit govern different attribution methods.
Walmart already lists the fiber brand’s products. Its new display plan ties prominent placement to a receipt-entry promotion that also offers a no-purchase route.
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