A campaign URL checklist for cleaner marketing reports
Agree on campaign labels, test the destination and check for personal information before publishing a tagged marketing link.
Measurement / Process / Technology
Make the operation make sense.
Practical reading on marketing measurement, campaign operations and the systems behind the work.
Company profilesLatest briefing
James Marsh's role across campaign management and marketing technology
At Ransom Life Enterprises, James Marsh combines responsibility for advertising with development of the platform used by the sales team.
More from the publication
2 articlesOur focus
About the publication01
Measurement
Define the metric, preserve the source and understand the limits.
02
Campaign operations
The naming conventions, checks and processes that keep campaigns usable.
03
Marketing systems
A practical view of software, workflows and lead handling.