BelliWelli Pairs Planned 3,120-Store Walmart Endcaps With Eight $8,000 Prizes

BelliWelli is pairing a planned 3,120-store Walmart endcap rollout with eight $8,000 sweepstakes prizes and purse charms designed with accessories brand 8 Other Reasons. In a September 25 announcement, the fiber brand said dedicated displays for its gummies and powders were due by September 26. The store figure is BelliWelli’s rollout target, not a confirmed count of installed displays.

Walmart already lists the brand’s gummies and powders, so the move centers on more visible placement rather than a first product listing. For marketers, the commercial choice is to connect that placement to a customer action: a qualifying purchase receipt can become a sweepstakes entry. Shoppers also have a no-purchase way to enter.

How the offer works

According to BelliWelli, customers who buy qualifying products at Walmart or Walmart.com may upload a receipt for a chance to win one of eight $8,000 cash prizes, each accompanied by a collaboration charm. Buying is not required to enter; the announcement directs people to an alternative entry method in the official rules. The promotion is scheduled to end October 31 at 11:59 p.m. Eastern.

BelliWelli says it commissioned eight charm designs with 8 Other Reasons and plans to offer the collection for purchase on the partner’s website beginning October 27. 8 Other Reasons describes itself as a fashion-accessories brand and lists bag charms among its products. That makes the collectible a product tie-in rooted in the partner’s existing category, while the receipt and free-entry routes give the retail campaign two ways to reach participants.