How James Marsh Approaches a Campaign Decision
Campaign decisions become clearer when the business locates the problem before changing the budget. A hypothetical example follows the questions from weak sales to a focused operational test.
Articles and explainers
Briefing
3 articles
James Marsh on Growing Audiences Beyond 100,000 Followers
James Marsh reports growing multiple private-business accounts beyond 100,000 followers. The practical questions concern why people watch, why they return and what that attention does for the business.
A Lead Isn’t a Sale: Why Marketing Has to Understand the Close
Cheap inquiries can make a campaign look successful before the business has earned anything. Follow the work beyond the form submission.