LTK Says Search-to-Retailer Click-Outs Rose 84% Since Search Tab Launch

LTK says product click-outs from search to retailer websites rose 84% since it launched a consolidated Search experience earlier in September. In its September 24 announcement, the company said the tab brings interest-based posts, product and inspiration searches with AI-generated overviews, and its shopping chatbot into one place.

For creators, that gives shoppable content another route to people who have not started with a followed feed or a creator shop. For retailers, the reported click-outs represent shoppers moving from LTK search to their websites. LTK also says creator-profile views originating in search rose nearly 50% since the launch. It did not provide starting counts or exact comparison dates for either increase; click-outs and profile views do not measure completed orders.

What September’s update changes

LTK already had a chatbot, which it introduced in February. A May discovery update described interest-based recommendations and a choice between followed creators and broader discovery. September’s change brings those ways of finding content together in Search and adds AI-generated search overviews.

The practical distinction for creators and retail marketers is where discovery begins. A shopper can look for a product or browse an interest and encounter a creator recommendation without first visiting that creator’s shop. LTK’s reported gains indicate more activity along that search route, with the measured product click-outs continuing to retailer websites.